From another blog:
For a long time, it seemed like the newcomers triumphed. Metal was bigger than ever before, in the numbers of fans and CDs sold. But a problem kept cropping up: it had produced no great works, only lots of “good” CDs. People bought “good” CDs and forgot them a few months later because they were not particularly distinctive in content, even if they were distinctive in form. Nothing quite made it to the epic stage of being timeless.
Starting in 2006, and slowly accelerating, this trend — which is as old as the hills, since the first thing that happens to every new genre is that they hybridize it with rock music — began to fade as labels found they couldn’t pump out the new music fast enough because within weeks its novelty wore off and it was forgotten. Profits turned to losses, and then in 2008, a recession hit, driving many labels and zines out of business.
This lucky break helped traditional metal come back into the spotlight. Over the last two years, band reunions and the formation of new bands by old school personnel have become commonplace. Many of the results at first were bad as old school metallers tried to compete with the new sound; however, over the last six months, the balance has shifted and now old school bands are making old school music.
As the Maryland Death Fest illustrates, the crowds are turning out for the old bands and old style bands, even the youngest audience members. They’re looking for a substantial musical experience and are tired of buying an underground version of the same thing they get on the radio.
The linked article illustrates the revolution that is happening in metal: younger people, newer fans and older fans alike are wanting the genre to uphold the styles and tradition of quality it once had. They’re tired of disposable garbage and endless hype that just leads back into the same blender of all quality that is commercial rock music. Bring back the metal, they say, and people are listening.
ANUS predicted this trend in the middle 1990s, and made comparisons to hardcore and past generations of metal, and now we’re being proven right. We knew that there would be a surge of newcomers, and then their lack of ideas would catch up with them, and people would abandon their contentless music for something more substantive. It just took a dozen years to manifest itself.
Here, I can leave off the lengthy lead-in that explains metal’s history, context and all that good stuff. Any readers I have here already know that stuff.
There’s been a shift over the last few years. Metalcore and nu-metal are the same thing: an attempt to hybridize metal with rock music, punk and any other trendy genre out there.
The default state of humanity is to mix everything together so there’s no clear voice. It makes us feel like rodents hidden under hay in a barn, safe with the world far away, and we’re just fine until we have to go seek seed.
When death metal and black metal slowed to a trickle but new fans came in a flood, the genre got overwhelmed with their demands. People always know one trick well: make the same old stuff but make it look new.
So they did, and the result was metalcore, including stuff like Behemoth and Necrophagist, and nu-metal, which is an abomination unto all. But now that stuff is fading out, which is a victory for taste.