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Fast fashion H & M crazy cross-border: cheap fashion Zaoshenyundong

八月 8th, 2011 by kneehighboots

U.S. Retail Group’s leisure brand Mexx in deep mire, Juicy Couture is also declining, contact recently Uniqlo and JilSander of termination, thriving in the low end of H & M brand online, everyone’s life even stronger than traditional luxury. H & M does not make money almost every year a lot of crazy cross-border manufacturing myth seems harm than good, if not change the quality and quality, it can take how long?

Marriage with the big H & M H & M to create the myth of cheap luxury

The fall of 2004, H & M take the first step in cooperation with celebrities, fashion Emperor Karl Lago together Rumsfeld marriage, although only a short period of a week, after three years, a Karl Lagerfeld ForH & M is still the collection of treasures, no less than Jingui Chanel his masterpiece.

Invite big-name designers guest, has been H & M marketing killer.November 8, 2007, H & M and Roberto Cavalli’s collaboration has become the focus.The Italian designer with a large number of animal fur patterns and sexy tailoring known.Madonna, Sharon Stone, Beyonce is Cavalli’s loyal customers.The series co-operation in November 8, 2007 onwards, in around 200 selected H & M stores, and includes 20 of the iconicMenAnd 25, including lingerie and accessories, includingWomen?

In November 2005, H & M’s characters do the same for the famous Stella Mc Cartney (Stella McCartney), the feminine style without losing the taste of the girl’s heart is young rich girl likes.She served as design director at Chloe period, there Gwenyneth Paltrow (Gwyneth Paltrow) and other young Hollywood style icon behind, co-operated with HM, HM specially invited Italian supermodel Mariacarla Boscon series of endorsements for the Stella Mc Cartney , retail sales would increase by 11%.

In November 2006, H & M with fashion genius duo Viktor & Rolf (Viktor and Ralph) cooperation, also achieved great success.Combination of evening dress andCasualDesign, including men’s tuxedo, ladies evening dresses and sweaters,JeansViktor & Rolf and other casual series.Compared with the same name brand and designer, H & M also has a wealth of detail not only the design and processing, but also adds some pop elements, and the product line is complete, the series is very rich.

In November 2008, H & M is a classic simple style Rei Kawakubo greatly softened, add a designer element of my most favorite, and even her own everyday dress style, such as large polka dots, stitching color and irregular cut.Fabrics also uses a lot of Rei Kawakubo so famous Boiled Wood (felting wool).The most prominent is the casual women’s pleated skirt, asymmetrical coat, and wearing the crotch of her own loose, semi-narrow leg trousers.Double-breasted styles of studentsOvercoatMen and women in there.Entire CdG × H & M series can wear very high.

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